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Forget the King! Riley is the Queen!
She may be Elvis’ granddaughter but Riley Keough is making a name for herself, thank you very much – starting with a Bonds gig.
Coming to the side of a bus near you is none other than... Elvis Presley’s granddaughter.
Yes, rock royalty spawn Riley Keough is about to be everywhere, having signed on as the new face of Bonds Hipster Lacies.
The 24-year-old American actress is the latest in a long line of stars to work with the homegrown brand (Sarah Murdoch, Miranda Kerr and Pat Rafter have all modelled the much-loved basics over the years) but she’s the first international name – a move that makes sense given they’ve just started shipping to America and UK.
“Riley is the perfect Bonds girl; a well-known personality, with a promising Hollywood career, great personal style and attitude to match," said Jane Newman, Bonds design director, of their choice.
"More importantly, she connected with the brand and our product, felt comfortable in the new Bonds Lacies briefs and bras. She is definitely our girl for summer."
And the daughter of Lisa Marie Presley definitely looks H-O-T in the newly released campaign shots, which show off her killer figure in a series of pop-colour briefs, hoodies and cropped tees.
Off camera, Keough (Elvis’s eldest grandchild) has been gaining plenty of attention for her rumoured relationship with Twilight star Robert Pattinson.
The pair – who were introduced by Rob’s ex Kristen Stewart when she and Keough worked together on the 2010 film The Runaways – have been spotted hanging out in Los Angeles in recent months, stirring up whispers of a hook-up.
She’s also set to star in post-apocalyptic action film Mad Max: Fury Road alongside Aussie models Megan Gale and Abbey Lee Kershaw.
Elvis would be proud.